SWOT Analysis is a well-known simple strategic planning technique that enables an organisation to assess the Strengths, Weaknesses, Opportunities, and potential Threats related to business competition or project planning. It also provides an insight into what the company does best currently, what they are lacking, and produces strategies for a successful future.
SWOT Analysis can be split into two categories internal and external. Internal is reflected in the strengths and weaknesses e.g. financial, and external relate to the opportunities and threats e.g. technology.
SWOT can also unveil what is holding the business back and what competitors could exploit if not protected.
Download our SWOT Analysis template below.